Marketing

From the deeply moving to the pithy, legal history is full of great writing.   That’s no surprise. Attorneys are known for being skilled communicators and the law is built out of and...

Marketing is anything that you do to draw in and retain customers at your firm. It’s the flowers in your entryway, the logo on your website, the talk you give at the local bar association—even that...

Read More, Click Here, Buy Now, Contact Us. Sound familiar? If so, it’s because these are classic examples of a call to action, or CTA. In marketing speak, the CTA is the section of a piece of...

So you’re ready to commit to a marketing strategy. Congratulations! If you’re asking yourself how to choose your marketing strategy, you’ve likely already done a lot of work. You’re in business...

We all knew this change was coming for a while, but that doesn’t make it any less impactful. The recent iOS update is going to mean some big changes to...