Social Media Marketing Agency
Find your audience, build your brand
You’ve seen them: The social media accounts that just make it look easy.
Whether they’re quippy and relatable, crisp and polished, or deep and think-y, those accounts seem to magically build their network and engage them.
We’re going to share a little marketing secret with you: It’s not magic. It’s smart strategy put into action.
We can help you get there.
OUR APPROACH TO
SOCIAL MEDIA MARKETING
Without a plan, you can spend a lot of time working on social media but may not see a return on your investment.
That’s why we put in the time up front to develop a social strategy that supports your broader marketing and business objectives.
We start by doing a deep dive into what differentiates you, your brand, and your goals from your competitors. We establish the right social media mix for your business, identify opportunities to connect with your audience, and fine-tune your social media brand so it resonates.
The end result? A detailed strategy that gets you and your business where you want to go through authentic, goal-driven content while maximizing your resources.
CHOOSING THE RIGHT SOCIAL MEDIA STRATEGY AND PLATFORM FOR YOUR BUSINESS
Once you sign on, we’ll build out your strategy. Your strategy will include suggestions for:
Branding, including graphic design, voice and tone, and positioning
Specific social media goals (such as “build a following among your referral network”)
Types of content likely to resonate with subsets of your target audience
Specific metrics that will help us evaluate your progress
We know how hard it can be to pick which social media channels to focus on—and it often feels like you should be on all of them!
We help you figure out which platforms are right for your business and what your options are for building—and sustaining—your social media presence on them.
ORGANIC SOCIAL MEDIA VS. PAID SOCIAL MEDIA
One of the major decisions we’ll help you make is how to leverage both organic and paid social to meet your business goals—and how to decide which to use.
What’s the difference?
Essentially, paid social media allows you to reach people who don’t follow you or are not in your network. If you have one hundred followers on a platform, views on an organic post are unlikely to significantly exceed one hundred.
A paid social post, on the other hand, could easily gather thousands of views.
Paid social also offers you more control over who sees your content, and on certain platforms, there are additional options to increase conversions by adding buttons and clickable prompts, making it more likely that people who encounter your content on social media will end up on your site (and, later, in your office).
ORGANIC SOCIAL MEDIA MARKETING
Organic social is posted by an individual or organization and seen by people who follow that individual or organization.
When that content is shared or “liked,” it may also reach the followers of the person who shared the post.
Organic social can engage and educate your existing audience and keep your services top of mind. Well-managed accounts can also gain traction over time (particularly if they provide valuable information not easily available elsewhere).
PAID SOCIAL MEDIA ADVERTISING
Paid social media guarantees that your content lands in front of more eyes, and advanced targeting options can help you choose who sees what you create.
Platforms are becoming increasingly adept at rewarding businesses that “pay to play” while making it harder for organic content to make an impact. For this reason, we often recommend using paid social posts to maximize your budget instead of relying solely on organic content.
BENEFITS OF USING SOCIAL MEDIA MARKETING
Social media is a marketing workhorse. And for businesses that invest the time and money in developing and executing a comprehensive, well-informed strategy, social media is an excellent tool.
SOCIAL MEDIA CAN HELP YOU
Increase brand awareness
Educate your audience about specific services or problems you solve
Boost traffic to your website
Promote an event, offer, or product
Build your relationship with current and potential customers
OUR (EFFECTIVE!) SOCIAL MEDIA MARKETING SERVICES
We offer a full range of social media services for businesses, both with and without internal marketing departments. Don’t see what you need? Just drop us a message and we’ll help you find the right solution.
BUSINESS SOCIAL MEDIA ACCOUNT MANAGEMENT
Image and copy are less than half the battle when it comes to running a social media presence that adds value to your business.
For a polished, professional presence that doesn’t have you waking up at 2 AM to check that your Instagram post went out on time or that your recent LinkedIn share isn’t overflowing with concerning comments, give us a call.
From content development to publication, we can take the entire social process off of your plate.
WRITING FOR SOCIAL MEDIA
We’ll provide the true-to-you copy you need to round out your social media presence.
We can also provide custom branded images and curated content of interest to you and your audience, making your accounts a resource for your target audience.
Paid Social Media Advertising
Platform algorithms often make it hard for organic (i.e., non-paid) content to reach new audiences, meaning that your well-crafted content might not be getting in front of the necessary eyeballs.
That’s a waste of time and money, even if the post itself is free.
We often recommend paid social media as the best way to maximize your social media budget. Not only can you be confident that people see your posts, but you can also use advanced targeting options to choose who sees your posts.
TAILORED SOCIAL MEDIA CAMPAIGNS FOR PROFESSIONAL SERVICE INDUSTRIES
Professional services clients often face social media challenges.
On the one hand, in order for a brand to connect, it’s important to be authentic and engaging. On the other hand, regulated industries staffed by highly-trained professionals need to build trust and maintain compliance with their industry standards.
For professional services clients, inspiring trust in your audience is one of the most important things you can do.
SOCIAL MEDIA MARKETING FOR ATTORNEYS
We’re experienced in creating valuable, on-brand content for legal clients. Think timely information for your client base like useful infographics, specifically curated articles, and information about events going on at your firm.
SOCIAL MEDIA MARKETING FOR ACCOUNTANTS
Accountants and other financial services providers require information that is accurate and reflects their brand. Depending on the size of your practice, we’ll recommend a strategy to increase your reach with key constituencies in your client base.
SOCIAL MEDIA MARKETING FOR MEDICAL PRACTICES
Stay top of mind with your current audiences and provide education about the services you offer—whether that’s tips for remembering to schedule a dental hygiene appointment or stats about the newest technologies adopted by your practice.
PROMOTE YOUR BRAND WITH A TRUSTED NEW JERSEY DIGITAL MARKETING AGENCY
We say it all the time: we love collaborating with our clients. If you’re wondering how we can help craft an engaging (and strategic) social presence to bring your ideal clients to you, contact us today.
We can’t wait to get started.
SOCIAL MEDIA FAQS
How do I know which social media platforms are right for me?
There’s no one right social media channel for every brand. While many businesses default to Facebook—and for good reason, given its massive audience!—we encourage businesses to look closely at where their audience is.
That means if you run a law firm that focuses on intellectual property, LinkedIn may be a good option for you. If you’re a health-and-wellness startup, consider an Instagram-first strategy.
The goal is to find the best strategy for your brand that makes the most out of your resources without overextending them. But you don’t have to figure that out all on your own—we’re here to help!
What metrics should I measure in social media?
No matter what marketing initiatives you take on, they should be measurable. That’s especially the case for social media—without metrics, it’s hard to determine your ROI.
Advanced analytics tools make it possible to measure a huge range of data points, but here are a few of the most common ones for evaluating social media marketing performance:
- Followers: How many people follow you on social media
- Impressions: How many people see your social media content
- Engagement: How many people are engaging (sharing, liking, commenting) on your posts
- Mentions: How many people are mentioning your brand on social media
- Social referral traffic: How many people are clicking through to your website from social media platforms
Do you write everything on my social media or do I provide you with anything?
Creating social media copy is what our skilled team of writers does. Once we’ve built a strategy for your social media, we’ll get cracking on the writing and design.
However, while we’re deeply proud of our authentic, on-brand content, we do find that material clients provide us with can generate a big social media response. From event photos to testimonials to big news at the office, these kinds of resources help your audience make a more personal connection with you and your brand.
That’s why we have regular check-in meetings with clients. Not only do we make sure we’re all aligned on the same goals, but we can also see what’s new with you—and what we can make socially shareable.