NEW JERSEY COPYWRITING AND CONTENT MARKETING AGENCY
Content marketing that turns readers into clients
Finding the right copywriter can be hard. You need somebody who understands the complexity of your field, understands your brand, and writes in a way that reflects your voice.
MARKETING CONTENT SHOULD BE POLISHED, CLEAR, AND SOUND LIKE YOU—ALL WHILE ATTRACTING YOUR IDEAL CLIENTS (AND CONVINCING THEM TO HIRE YOU).
Content matters. Whether it’s a homepage, an email sequence, or a guest article for Inc., your content tells the world who you are, what you do, and—most importantly—how you can help them.
At FocusWorks, we help businesses develop and execute content marketing strategies that bring in more clients while staying true to their authentic brand voice.
WHY WORK WITH PROFESSIONAL COPYWRITERS?
There’s no way around it: writing is hard. It’s also time-consuming, and as a business owner or marketing director, your time is valuable.
Hiring a professional copywriter can save you money—and you can rest easy knowing that our highly-trained writing team has given thorough attention to every piece.
TIME & COST SAVINGS
EXPERIENCE & TRAINING
Hiring professional writers costs money. But consider this: if your hourly rate is $200 and researching, writing, revising, copyediting, and publishing a web page takes you eight hours, that comes out to $1600 per page. Pretty steep!
Professional copywriters deliver polished, engaging pieces while protecting your time.
Another bonus: our rigorous review process means the final product is one you love. We offer two rounds of revision with any piece of copy, so there’s no need for you to pay for the same work to be done twice.
At FocusWorks, we recommend a dermatologist for your skincare needs, a pastry chef for a nice soufflé, and professional copywriters for all things content-related. It just makes sense.
Our team includes writers with past legal experience, published fiction writers, poets, professional freelancers, and graduates of some of the country’s top writing programs.
We’ve studied the craft of writing for years, and we bring all of that knowledge and experience to bear in our work for you.
Our writers:
- Understand voice—they know how to make you sound like you
- Are skilled researchers with a range of professional experiences
- Tailor content to outlet and audience
- Excel at translating technical content for a general readership
INDUSTRIES WE SERVE
COMPLIANCE MATTERS
We write all kinds of content, but we place a special emphasis on meeting the marketing needs of businesses in technical and compliance-regulated industries.
Our clients include law firms and legal service providers, medical and dental practices, and financial service providers. We pride ourselves on translating technical content for a general audience—because your clients need to understand what you do before they pick up the phone.
Focusing on regulated industries also allows us to do our compliance due diligence.
Working with copywriters without this experience can be risky—because an innocent copywriting slip can easily turn into an ethics violation.
For example, the ABA’s Model Rules of Professional Conduct isn’t exactly a beach read—so unless a writer specializes in legal marketing, they may not be familiar with all of the specifics around what can and can’t be said in advertising.
TIME & COST SAVINGS
Hiring professional writers costs money. But consider this: if your hourly rate is $200 and researching, writing, revising, copyediting, and publishing a web page takes you eight hours, that comes out to $1600 per page. Pretty steep!
Professional copywriters deliver polished, engaging pieces while protecting your time.
Another bonus: our rigorous review process means the final product is one you love. We offer two rounds of revision with any piece of copy, so there’s no need for you to pay for the same work to be done twice.
EXPERIENCE & TRAINING
At FocusWorks, we recommend a dermatologist for your skincare needs, a pastry chef for a nice soufflé, and professional copywriters for all things content-related. It just makes sense.
Our team includes writers with past legal experience, published fiction writers, poets, professional freelancers, and graduates of some of the country’s top writing programs.
We’ve studied the craft of writing for years, and we bring all of that knowledge and experience to bear in our work for you.
Our writers:
- Understand voice—they know how to make you sound like you
- Are skilled researchers with a range of professional experiences
- Tailor content to outlet and audience
- Excel at translating technical content for a general readership
INDUSTRIES WE SERVE
We write all kinds of content, but we place a special emphasis on meeting the marketing needs of businesses in technical and compliance-regulated industries.
Our clients include law firms and legal service providers, medical and dental practices, and financial service providers. We pride ourselves on translating technical content for a general audience—because your clients need to understand what you do before they pick up the phone.
COMPLIANCE MATTERS
Focusing on regulated industries also allows us to do our compliance due diligence.
Working with copywriters without this experience can be risky—because an innocent copywriting slip can easily turn into an ethics violation.
For example, the ABA’s Model Rules of Professional Conduct isn’t exactly a beach read—so unless a writer specializes in legal marketing, they may not be familiar with all of the specifics around what can and can’t be said in advertising.
OUR COMPLIANCE APPROACH
1
Our team is trained in compliance for the industries we serve
2
Our writers are consistently immersed in the dos, don’ts, and best practices of compliance-regulated marketing
3
Our QA process puts everything through a rigorous examination by a highly trained copyeditor
OUR APPROACH TO CONTENT MARKETING
Here’s a secret: copy is rarely exactly right for your brand and voice on the first go—and that’s actually a good sign. Why? Because we aren’t trying to make you sound like just any business.
Voice is a living thing. No matter how thorough our intake process is (and trust us, we’re thorough), there’s always additional discovery as we work with you to develop and refine your unique style.
THE DIFFERENCE BETWEEN A JOKE THAT’S SO YOU AND SOMETHING YOU’D NEVER SAY MIGHT BE SUBTLE—AND AN AUTHENTIC BRAND VOICE IS ALL ABOUT THE DETAILS.
It takes some time to figure it all out. You might not realize until you see the copy that second-person pronouns are a great fit for your company—or that actually those semicolons really aren’t working as well as you thought they would.
As a very famous poet once said, “No surprise for the writer, no surprise for the reader.” In other words, if you want to create good writing, you’re going to learn something about yourself in the process.
At FocusWorks, we design our process around the fact that subtleties of voice emerge, develop, and are consistently refined.
LONG-TERM PARTNERSHIPS
We also take match-making very seriously. We don’t believe in a one-size-fits-all approach to copywriting. Instead, we form long-term relationships between our writers and clients.
Every little tweak or modification that you make is recorded and discussed by your content team—so that every piece of writing sounds like you (and nobody else).
OUR CONTENT COPYWRITING SERVICES
From thought leadership to ad copy generation, our copywriting services help you meet your marketing needs.
Blog & Article Copywriting
Content about issues that matter to you and your clients, including publication-specific content for outlets like Forbes, Inc., Law.com, Accounting Today, Bloomberg, and other industry-leading publications
Website Copywriting
Search-engine friendly content that explains who you are and what you do
Email Automation Sequences & Drip Campaigns
Email automation series copywriting and campaign set-up—designed to bring in the right kind of clients for your company
Social Media Copywriting
Organic social media and Facebook-optimized ad content targeting the qualified leads in your geographic and practice area
Press Release Copywriting
Clear, informative, professional press releases getting your news in front of the people who need to see it
Whitepapers & Ebooks
Authoritative, in-depth reporting on the subjects that matter to your audience
HOW WE HELP
There are many different ways to get started.
WE RESEARCH & WRITE
WE TALK WITH YOU & THEN WRITE
YOU WRITE & WE UPDATE
We can provide both copy and strategic direction.
If you know what you need but barely have time to start, we can take on the research and development of the project.
Have some idea what you want? We’re all ears!
We’ll ask you questions about your business, your clients, and your objectives, and use what we learn to inform our copy.
Our editorial team can also make updates to pieces provided by you.
A caveat, though: making seamless revisions to somebody else’s writing is often more time-consuming than creating from scratch—and it requires a lot more of your time, too.
We recommend this approach only when light revisions are needed.
WE RESEARCH & WRITE
We can provide both copy and strategic direction.
If you know what you need but barely have time to start, we can take on the research and development of the project.
WE TALK WITH YOU & THEN WRITE
Have some idea what you want? We’re all ears!
We’ll ask you questions about your business, your clients, and your objectives, and use what we learn to inform our copy.
YOU WRITE & WE UPDATE
Our editorial team can also make updates to pieces provided by you.
A caveat, though: making seamless revisions to somebody else’s writing is often more time-consuming than creating from scratch—and it requires a lot more of your time, too.
We recommend this approach only when light revisions are needed.
OUR COPYWRITING PROCESS
We have high standards around here. Quite frankly, that’s one thing that differentiates us from our competitors.
We know that many content agencies produce content quickly and on a budget without worrying too much about what happens if there are a few (or more than a few) errors involved. After all, it’s just web copy, right?
That’s not FocusWorks!
At FocusWorks, we’re committed to checking every box.
We believe that your brand deserves to be represented by polished, high-quality content—and that your audience deserves to read it.
To make this happen, we put our work through a rigorous review process.
Here’s a breakdown:
From there, we enter the revision process.
During revision, our brand specialists will be in touch with you about any additions or refinements to copy or voice. We also keep careful internal records of your preferences and of the evolution of your brand voice.
By version three, your content will be ready to go—but we’ll run it through our copyediting process one additional time to make sure that we have full confidence in every piece that goes live.
Seem a little obsessive?
Hey, it’s something we’re proud of.
GROW YOUR BUSINESS WITH DIGITAL CONTENT MARKETING SPECIALISTS
We’re writers—from landing pages to welcome emails, we love all kinds of content.
As marketers, we especially love content that generates qualified leads for our clients—and we bet that you do, too.
Our lead generation strategists put together email marketing campaigns and paid ad strategies designed to get you in front of the clients you’re looking for.
That means we don’t just generate the copy—we understand the strategic and technical requirements of marketing in a digital environment. We can consult on recommended strategy in addition to executing campaigns.
CONTACT US TODAY!
We say it all the time: we love talking to our clients. If you’re wondering how we can help you connect with more clients, contact us today.
We can’t wait to get started.
CONTENT MARKETING & COPYWRITING FAQS
How much does copywriting cost?
The cost of marketing copywriting varies depending on outlet and length. Contact us to see our rate sheet—or for answers to your questions.
What’s your turnaround time for copywriting?
Quality content takes time—and we pride ourselves on being thorough. Typical turnaround time for pieces under 1,500 words is one week. Rush work can be accommodated for an additional fee. Contact us with questions about availability and rates.