Paid Social Media Agency
Paid social that brings in qualified leads
You want attention on social media: Followers, engagement, click-throughs, and most of all, conversions.
Not all attention is equal, though. It’s about getting the right attention at the right time from the right people. And then keeping that attention all the way down your sales funnel.
IN A DIGITAL LANDSCAPE WITH BILLIONS OF USERS, WHAT’S THE PLAYBOOK FOR A SOCIAL MEDIA STRATEGY THAT TRANSLATES INTO VISIBILITY, LEADS, AND CONVERSIONS?
Whether as part of an organic social plan or on its own, make a marketing power play by using paid social to:
- Amplify your reach to your desired audience
- Bring higher quality leads to your website
- Maximize your marketing budget
- Expand your brand awareness
FocusWorks Marketing customizes paid social strategy for your brand, business goals, and audience to create a seamless sales funnel that makes the most out of your budget and clicks.
OUR APPROACH TO PAID SOCIAL ADS
Goal setting and data. Strategy and creative. Those are the pillars of our process at FocusWorks.
GET TO KNOW YOU
No matter what you’re working with us on, we always start with a discovery phase for a new client project.
During the discovery phase, we learn all about you, your business, your clients, and what’s important to each of you.
We also investigate the data behind all of this so our work with you is measurable—and your ROI is clear from the start!
UNDERSTAND YOUR GOALS
What are you looking to accomplish with paid ads?
- Build brand awareness
- Boost engagement with your page or posts
- Increase traffic to your website
- Lead generation
We’re not trying to be nosy—we need to know so we can build out recommendations that are right for you. We’re all about informed decision-making here.
BUILD YOUR JUST-FOR-YOU STRATEGY AND CREATIVE
Our favorite part—and we think it’ll be yours, too. (Except for seeing the results. That’s also pretty exciting.)
Our strategy takes your audience, budget, timeline, and goals into account as we identify:
- Optimal platforms to reach your audience
- Authentic, on-brand positioning for creative and copy
- How to best utilize your website and resources within your paid social strategy
TESTING, TESTING, 1, 2, 3 . . .
Here at FocusWorks Marketing, we love to geek out over testing. We’re obsessed with optimizing all aspects of your ads, from pinpointing the perfect creative options to making those itty-bitty copywriting tweaks to turn scrolls into clicks.
Our rigorous testing process improves conversion rates, and it reduces your overall cost-per-lead.
Our approach comes down to two things: Making data-driven decisions and creating a top-to-bottom sales funnel that gets the right clicks.
THE BASICS OF PAID SOCIAL
Clients are often curious about how the paid social process works. Here’s an overview of the basic components of running a paid social campaign.
CHOOSING THE RIGHT PLATFORM
Choosing the right platform for your paid social is like picking a pair of running shoes for a race—the right ones can help you sprint across the finish line. At FocusWorks, we specialize in two of the most robust options for professional services industries: Facebook and LinkedIn.
For lots of businesses, Facebook is the go-to social media platform—and with over 2 billion active users, that’s no surprise. In the paid social arena, Facebook stands out because of its targeting capabilities. Whether you’re focusing on B2B, B2C, or both, you can refine your audience based on location, age, gender, connections, education, interests, and much more.
For B2B businesses, LinkedIn Ads are key. LinkedIn allows you to identify decision-makers by targeting users based on job title, company, industry, education, and more. Looking to run ads for your talent recruitment? You can even build campaigns around that!
No longer a niche social media platform, Instagram boasts a big audience and a robust platform for running ads no matter what industry you’re in, including Facebook’s advertising system that allows for high-powered audience targeting.
“Ad creation” is our middle name.
Seriously. Even though we’re a group of data and strategy nerds, we started out as copywriters and creatives. We’re obsessed with finding the best way to make your brand come alive. We run through our rigorous content planning and creation process to build out the ad sets that will set your campaign apart.
SOCIAL MEDIA CAMPAIGN SETUP
Let’s face it. Your campaign needs more than smart strategy and on-point creative. Your campaign needs to be implemented correctly. Setting up audiences, budgets, analytics tools—they’re all important for successful paid ads.
Don’t worry, though—this process is handled by our capable lead generation team, making it entirely hands-off for clients.
MONITORING AND TESTING
Once your ads are up and running, we keep close tabs on them to make sure they’re performing for you. We look out for ways to optimize and improve your campaigns to drive better results.
You want to know how your campaigns are performing. We want you to know, too.
Transparency and clear communication are central to our client relationships. You’ll be fully informed about the status of your ads and campaigns through regular check-ins and comprehensive reports detailing paid ad metrics and KPIs.
PAID SOCIAL MEDIA FOR ATTORNEYS
Growing your firm used to rely on word-of-mouth and networking.
That’s still true today—it’s just changed locations. Word-of-mouth is shared via the internet and networking happens just as much online as it does in person. But getting noticed can be hard.
Increase your law firm’s visibility, grow brand awareness, and land more high-value cases with a paid social strategy—all while keeping in line with legal marketing compliance regulations.
As a law firm, your ROI on paid social is important. One of the big selling points of paid social is that you can scale your campaign to your budget—because with clear goals, a well-crafted campaign, and attentive management, you can see measurable results.
TARGET THE CLIENTS YOU’RE LOOKING FOR
One of the most important pieces to consider is what audience you’re targeting. Paid social allows your firm to identify your audience and direct your paid social marketing efforts with a high degree of precision.
For example, if your firm focuses on estate planning, you can exclusively target potential clients by age, relationship status, and family status so you’re putting your practice in front of individuals who are looking to draft a will or deal with inheritance concerns instead of spending money marketing to, for example, carefree unmarried professionals.
The bottom line: This means less time and money spent on generating leads that aren’t qualified.
PAID SOCIAL MEDIA FOR ACCOUNTANTS
Use high-quality content and on-brand messaging to showcase your accounting firm’s services—and personalize them.
For accountants, it can be a challenge to connect with audiences online—regulations, tax policy, and data aren’t always the quickest way to catch someone’s attention.
However, with a creative strategy, those same regulations, policies, and data points can become a compelling story that speaks to your audience’s pain points while connecting them with your services.
Paid social lets you grow your accounting firm’s revenue and retain more clients by expanding your visibility and enhancing brand awareness.
It’s vital to remember that businesses have to market their services where their audience is. And almost every audience can be found on social media, whether scrolling through LinkedIn updates or chatting with friends in a Facebook group. With strategically crafted, thoughtfully placed ads, you can gain awareness in a way that feels organic and natural.
Once you’ve gained awareness, keep it. Our lead generation team keeps your ads running smoothly while maximizing your budget.
The paid social landscape is always shifting, but we’re constantly adjusting and refining your approach to ads so your success doesn’t just grow—it grows with interest.
Get the Visibility Your Business Needs with an Experienced and Trusted NJ Digital Marketing Agency
Our clients are amazing—and so are their services.
If you’re looking at this page right now, we suspect you are too. So let’s help you stand out from the crowd and grow your business with the right clicks.
We can’t wait to hear from you.