When you outsource something, there’s always a cost-benefit analysis. Making a cup of drip coffee instead of going for a Starbucks run? Unless you’re seriously craving a Chestnut Praline...
Let’s go ahead and acknowledge two of the worst-kept secrets in the industry: lawyers are busy, and filling your website with interesting, growth-driving content is hard. Maybe you want to tell your...
At FocusWorks, we know that lawyers love words—and why not? We do too. The written word is the medium of the law, and every attorney knows the importance of clear, precise communication. But...
Here’s an experiment. Let’s say you’re on your lunch break, and you’re scrolling through a curated list of articles about management. Which of these headlines are you most likely to...
Webpage copy, blogs, downloadable, content, social media, paid ads. All of these are areas of digital marketing designed to spread the word of your business, and meant to be engaged with to gain...