Have you ever planned a party, and no one showed up? It can be disheartening and leave you wondering if anyone got your invite. (Plus, what do you do with all those leftovers?) This is the same...
Copywriting
How Law Firms Can Increase Conversions with Storytelling
by focusworks | Oct 20, 2023 | Copywriting
Storytelling is powerful. Stories allow us to convey messages in a meaningful and memorable way. They communicate experience and empathy. They build trust. But what does storytelling mean in...
The Content Waterfall Strategy: Get More Mileage Out of Your Content
by focusworks | Oct 1, 2023 | Copywriting
Creating great marketing content is a lot of work. On average, it takes about 3.5 hours to write a blog article, and that doesn’t account for all the other background work that goes into it. ...
Website Copy for Law Firms: Keys to Creating Content that Converts
by focusworks | Sep 14, 2023 | Copywriting
So, you’ve got the law part down, but when it comes to website copywriting and design, you’re feeling a bit objectionable? You’re not alone. It’s no secret that building a well-designed website...
Everything Law Firms Need to Know About Conversion Copywriting that Turns Leads into Clients
by focusworks | May 24, 2023 | Copywriting
Find a good service provider—whether an attorney, a dentist, or a feng shui expert to help redesign your office—can be tough. You want someone who has experience, someone who listens to you, someone...
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