Marketing

A law firm’s values become meaningful when they influence how its team actually works. Drawing on Shira Katz Scanlon’s experience at Martine, Katz Scanlon & Schimmel, this article explores practical ways to reinforce values through management decisions, employee feedback, delegation, and operational systems.

Different law firm practices can produce revenue, consume staff time, and attract clients in very different ways. Tim Dinan’s experience at Laddey Clark & Ryan shows how practice-specific reporting and workflows can give leaders a clearer basis for pricing, marketing, and operational decisions.

FocusWorks Marketing took first place in three categories of the New Jersey Law Journal’s 2026 Best Of survey, including Law Firm Marketing Provider.

Jonathan Goodgold’s approach to business development starts with relationships and distinct attorney specialties. This article explores how referral sources learn what each lawyer does, why different partners need different business development approaches, and how operations and recruitment support that model.

As part of The Managing Partner's Table, we recently spoke with Shann M. Chaudhry about what it takes to build a law firm that doesn’t depend on the managing partner doing everything. Here are the...