by focusworks | Aug 13, 2021 | Marketing
So you’ve invested in SEO, or search engine optimization. You’ve done the keyword research, improved your site speed, and started producing relevant content on a consistent schedule. And you’re seeing results! Your search rankings have improved, and you’re converting...
by focusworks | Aug 2, 2021 | Marketing
Lawyers write all the time. There’s no way around it! So it stands to reason that some attorneys might choose to write their own content. After all, nobody knows your brand (or your practice) better than you. As experienced legal marketers, we’re here with an answer...
by focusworks | Jun 17, 2021 | Marketing
From the deeply moving to the pithy, legal history is full of great writing. That’s no surprise. Attorneys are known for being skilled communicators and the law is built out of and applied in language. The law is also both complicated and consequential,...
by focusworks | May 6, 2021 | Marketing
Marketing is anything that you do to draw in and retain customers at your firm. It’s the flowers in your entryway, the logo on your website, the talk you give at the local bar association—even that sharp new pair of glasses you bought before your conference...
by focusworks | Apr 29, 2021 | Marketing
Read More, Click Here, Buy Now, Contact Us. Sound familiar? If so, it’s because these are classic examples of a call to action, or CTA. In marketing speak, the CTA is the section of a piece of collateral that prompts a reader to take the next step in engaging with a...
by focusworks | Apr 15, 2021 | Marketing
So you’re ready to commit to a marketing strategy. Congratulations! If you’re asking yourself how to choose your marketing strategy, you’ve likely already done a lot of work. You’re in business providing a valuable service to your clients. You have a brand (even if...
Recent Comments