by caroline | Jun 17, 2021 | Marketing
From the deeply moving to the pithy, legal history is full of great writing. That’s no surprise. Attorneys are known for being skilled communicators and the law is built out of and applied in language. The law is also both complicated and consequential,...
by caroline | May 6, 2021 | Marketing
Marketing is anything that you do to draw in and retain customers at your firm. It’s the flowers in your entryway, the logo on your website, the talk you give at the local bar association—even that sharp new pair of glasses you bought before your conference...
by caroline | Apr 29, 2021 | Marketing
Read More, Click Here, Buy Now, Contact Us. Sound familiar? If so, it’s because these are classic examples of a call to action, or CTA. In marketing speak, the CTA is the section of a piece of collateral that prompts a reader to take the next step in engaging with a...
by caroline | Apr 15, 2021 | Marketing
So you’re ready to commit to a marketing strategy. Congratulations! If you’re asking yourself how to choose your marketing strategy, you’ve likely already done a lot of work. You’re in business providing a valuable service to your clients. You have a brand (even if...
by caroline | Apr 8, 2021 | Marketing
We all knew this change was coming for a while, but that doesn’t make it any less impactful. The recent iOS update is going to mean some big changes to Facebook Ads, including who you can target and how, reporting timing, conversions, and more. The good...
by focusworks | Mar 31, 2021 | Marketing
We love a good round-up, don’t you? In theory, content curation sounds fun and easy. Just grab some keywords, track them, and share. Oh, our sweet summer child, if only it was so. (We can still make GoT references, can’t we?) One of the perennial challenges of...
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