How paid social can help you grow your practice In today's digital-first world, more and more of your ideal clients now find their attorneys (you guessed it) online. And while you may feel some...
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Website Copywriting for Law Firms
by focusworks | Copywriting
Let’s go ahead and acknowledge two of the worst-kept secrets in the industry: lawyers are busy, and filling your website with interesting, growth-driving content is hard. Maybe you want to tell your...
Eight Ways to Improve Your Law Firm’s Copywriting
by focusworks | Copywriting
At FocusWorks, we know that lawyers love words—and why not? We do too. The written word is the medium of the law, and every attorney knows the importance of clear, precise communication. But...
Write Better Headlines—The Four Golden Rules
by focusworks | Copywriting
Here’s an experiment. Let’s say you’re on your lunch break, and you’re scrolling through a curated list of articles about management. Which of these headlines are you most likely to...
You Have SEO & Are Ranking, Now What? Optimizing for Increased On-Site Conversions
by focusworks | Marketing
So you’ve invested in SEO, or search engine optimization. You’ve done the keyword research, improved your site speed, and started producing relevant content on a consistent schedule. And you’re...
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