October is one of our favorite times of the year.
Not because the seasons are changing or because holiday marketing campaigns are gearing up.
It’s because we get to revisit our Scary Marketing Mistakes series…and this year, we’ve got some good ones for you!
Poltergeist UX: They’re Here, But They Won’t Stay
What happens to them when they land on your website or landing page? Do they eagerly sign up for a consultation, or do they bounce away faster than you can say “conversion”?
In the spirit of the season, let’s call this spooky phenomenon “Poltergeist UX.” Visitors that show up… but vanish before you can even catch their attention.
And just like the cinematic poltergeists from our childhood, these mysterious disappearances can wreak havoc on your conversion rates and revenue goals. 🕯️💸
But unlike those ghostly troublemakers, these visitors are the ones you actually want to stick around. You can encourage them to explore your site’s UX, but be warned—this isn’t just a one-ghost problem! Here are some common scare factors:
👻 Confusing navigation
👻 Slow loading times
👻 Unclear calls-to-action
👻 Cluttered design
👻 Non-responsive mobile experience
The only way to truly uncover what’s haunting your site’s UX? Conduct a comprehensive UX audit. It’s like ghostbusting, but for your website. 👻🕵️♂️
The Silence of the Leads
Next up on our Scary Marketing Mistakes series: the Silence of the Leads.
This is something that no business likes to see, but that silence doesn’t come out of nowhere.
Much like Hannibal Lector, leads that go silent do so because they aren’t being nurtured properly.
The good news: it’s a lot easier to turn things around with your leads than with Hannibal. You can improve your relationship with leads by:
👻 Segment leads by demographics and behavior for targeted, personalized content
👻 Use lead scoring and automation to prioritize and nurture high-potential leads efficiently
👻 Adopt a multi-channel approach—email, social, and ads—and use drip campaigns to guide leads through the funnel
👻 Share valuable resources and social proof to build trust and credibility
👻 Regularly clean your lead database to keep data accurate and optimize performance.
👻 Review your lead nurturing strategy to make sure it aligns with your goals.
Got questions about where your leads are going? We’ll help you hunt them down like Clarice Starling.
The Walking Deadlines
Why exactly are deadlines such a (potentially) Scary Marketing Mistake?
In the world of marketing, deadlines are like your survival plan. Deadlines help move your campaigns forward, keeping everyone on track and ensuring your strategy is executed before it’s too late.
But when deadlines start shifting like a pack of walkers… it’s a red flag. ⚠️
Unpredictable deadlines can disrupt your entire workflow, lead to missed opportunities, and cause quality (and ROI) to drop faster than survivors in a zombie herd.
Here’s how to stay ahead of the horde:
🧟♀️ Set clear expectations: Make sure everyone knows the plan—deadlines, deliverables, and who’s responsible. A clear strategy is your best defense.
🧟♀️ Maintain open communication: Just like in a survival group, constant communication is key. Check in regularly to address any issues before they become catastrophic.
🧟♀️ Prioritize key tasks: Focus on the high-impact moves that will keep your campaign alive and thriving. Don’t waste time on what won’t matter in the end.
🧟♀️ Build in buffer time: Always expect the unexpected—whether it’s delays or revisions, give yourself room to maneuver.
Deadlines aren’t just timelines—they’re your lifeline. Stick to them, or risk seeing your marketing efforts fall like the last stand in a zombie apocalypse.
It doesn’t have to be scary!
Marketing doesn’t have to feel like a haunted house full of unpredictable scares and surprises. With the right tools, strategies, and mindset, you can identify and overcome even the spookiest of challenges—whether it’s vanishing website visitors, ghosted leads, or workflows overrun by missed deadlines.
If any of these frightful scenarios sound familiar, don’t let them linger like unwelcome ghosts. Get in touch and let’s work together to banish these marketing mistakes for good. With our expertise, we’ll help you create campaigns that convert, nurture leads that stick around, and meet every deadline with confidence.
Your marketing strategy deserves more treats than tricks—let’s make it happen! 🎃👻✨
