We’re thrilled to share that FocusWorks Marketing has once again been voted Best Of in the New Jersey Law Journal’s Best Of Survey, placing in three categories for 2025.
This is the third year in a row that FocusWorks has earned top-three rankings, a direct result of ongoing partnerships with law firms seeking strategic marketing support designed for the legal space.
This year, FocusWorks was recognized for:
- 1st Place – Best Online/Social Media Marketing Provider
- 2nd Place – Best Law Firm Marketer Providing Customer Service
- 2nd Place – Best Law Firm Marketing Provider
How We Work with Law Firms
Good marketing doesn’t happen by accident and it doesn’t come from a template.
“We spend real time learning what makes each firm different, their strengths, their culture, the value they bring to clients. Our job is to uncover what that is and make sure it’s front and center in everything we create. That’s not something you can capture from a questionnaire. It takes conversation, collaboration, and a genuine commitment to making sure they don’t just compete in their space, they lead it,” says Amanda Sexton, Founder of FocusWorks.
We’ve spent years figuring out what moves the needle for law firms: qualified leads, better conversions, and marketing you can track. We call it the FocusWorks Proven Process and it involves four distinct steps.
- Strategy
We start by getting to know you. Your firm’s structure, your goals, who you’re trying to reach, and what’s working (or not) right now. This is a conversation that shapes everything we do next. - Create and convert
We develop your voice, optimize your digital presence, and create a system that brings you qualified leads. You’ll work with a dedicated strategist and writer who handle content, SEO/GEO optimization, conversion strategy, and campaign messaging. Every piece is built to rank, resonate, and convert - Revision and refining
Your feedback is essential. Every tweak, every preference, every “can we say it this way instead?” gets documented and built into future work. Your content stays consistent and on-brand as we scale. - Measuring results
We’re data people. (Yes, even the writers.) We track what’s working, report on it, and adjust as we go. That might mean shifting content formats, refining keyword targeting, or responding to changes in search behavior. You’ll know how your investment is performing.
This process supports everything we do:
- Search engine optimization (SEO)
- Social media content and management
- Website design and development
- Paid advertising and lead generation
- Content strategy and copywriting
We don’t believe in one-size-fits-all marketing. We believe in building partnerships that get you results you can measure—and content that sounds like you.
Ready to see how this works for your firm? Schedule a call today.
