Marketing

So you’ve invested in SEO, or search engine optimization. You’ve done the keyword research, improved your site speed, and started producing relevant content on a consistent schedule. And you’re...

Lawyers write all the time. There’s no way around it! So it stands to reason that some attorneys might choose to write their own content. After all, nobody knows your brand (or your practice) better...

From the deeply moving to the pithy, legal history is full of great writing.   That’s no surprise. Attorneys are known for being skilled communicators and the law is built out of and...

Marketing is anything that you do to draw in and retain customers at your firm. It’s the flowers in your entryway, the logo on your website, the talk you give at the local bar association—even that...

Read More, Click Here, Buy Now, Contact Us. Sound familiar? If so, it’s because these are classic examples of a call to action, or CTA. In marketing speak, the CTA is the section of a piece of...