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At FocusWorks, we know that lawyers love words—and why not? We do too. The written word is the medium of the law, and every attorney knows the importance of clear, precise communication. But...
Here’s an experiment. Let’s say you’re on your lunch break, and you’re scrolling through a curated list of articles about management. Which of these headlines are you most likely to...
Webpage copy, blogs, downloadable, content, social media, paid ads. All of these are areas of digital marketing designed to spread the word of your business, and meant to be engaged with to gain...
Creating content can feel like running on a treadmill. You crank out one blog post. Then another. And then another. You publish, publish, publish, but at the end of the day, are you getting...
If you come to marketing from the creative side, the idea of “sales” probably doesn’t set your heart a-flutter. Heck, even if you’re not a videographer, graphic designer, or copywriter, you still...