Find a good service provider—whether an attorney, a dentist, or a feng shui expert to help redesign your office—can be tough. You want someone who has experience, someone who listens to you, someone...
Copywriting
Successfully Outsourcing Copywriting: How to Get the ROI You’re Looking For
by focusworks | Jan 4, 2023 | Copywriting
When you outsource something, there’s always a cost-benefit analysis. Making a cup of drip coffee instead of going for a Starbucks run? Unless you’re seriously craving a Chestnut Praline...
Website Copywriting for Law Firms
by focusworks | Feb 7, 2022 | Copywriting
Let’s go ahead and acknowledge two of the worst-kept secrets in the industry: lawyers are busy, and filling your website with interesting, growth-driving content is hard. Maybe you want to tell your...
Eight Ways to Improve Your Law Firm’s Copywriting
by focusworks | Jan 1, 2022 | Copywriting
At FocusWorks, we know that lawyers love words—and why not? We do too. The written word is the medium of the law, and every attorney knows the importance of clear, precise communication. But...
Write Better Headlines—The Four Golden Rules
by focusworks | Aug 30, 2021 | Copywriting
Here’s an experiment. Let’s say you’re on your lunch break, and you’re scrolling through a curated list of articles about management. Which of these headlines are you most likely to...
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