When generative AI first exploded onto the scene—and indeed, it felt like an explosion—the internet became rife with articles, books, and videos promising that AI content creation would make your...
Copywriting
4 Ways to Build Relationships on Your Law Firm Website With Content
by focusworks | Apr 29, 2024 | Copywriting
So you're acing your cases, your clients are happy, the money’s flowing, and you're moving up in the legal world. But does your law firm's website reflect your success? If you're like many...
Lead Generation for Accounting Firms: Unlocking Growth Potential
by focusworks | Mar 5, 2024 | Copywriting
Have you ever planned a party, and no one showed up? It can be disheartening and leave you wondering if anyone got your invite. (Plus, what do you do with all those leftovers?) This is the same...
How Law Firms Can Increase Conversions with Storytelling
by focusworks | Oct 20, 2023 | Copywriting
Storytelling is powerful. Stories allow us to convey messages in a meaningful and memorable way. They communicate experience and empathy. They build trust. But what does storytelling mean in...
The Content Waterfall Strategy: Get More Mileage Out of Your Content
by focusworks | Oct 1, 2023 | Copywriting
Creating great marketing content is a lot of work. On average, it takes about 3.5 hours to write a blog article, and that doesn’t account for all the other background work that goes into it. ...
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