Doesn’t it feel like our whole lives are online these days? Paying bills, communicating with your child’s teachers, or buying groceries—these are just a few things we do online now rather than in...
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Time to Shine: 8 Digital Marketing Tips That Will Help Your Law Firm Stand Out Online
by focusworks | Nov 8, 2023 | Marketing
There comes a time in every lawyer’s life when they wonder… “How the heck am I supposed to market myself and my law firm?” You may know the difference between torts and crimes, appeals and...
How Law Firms Can Increase Conversions with Storytelling
by focusworks | Oct 20, 2023 | Copywriting
Storytelling is powerful. Stories allow us to convey messages in a meaningful and memorable way. They communicate experience and empathy. They build trust. But what does storytelling mean in...
The Content Waterfall Strategy: Get More Mileage Out of Your Content
by focusworks | Oct 1, 2023 | Copywriting
Creating great marketing content is a lot of work. On average, it takes about 3.5 hours to write a blog article, and that doesn’t account for all the other background work that goes into it. ...
Website Copy for Law Firms: Keys to Creating Content that Converts
by focusworks | Sep 14, 2023 | Copywriting
So, you’ve got the law part down, but when it comes to website copywriting and design, you’re feeling a bit objectionable? You’re not alone. It’s no secret that building a well-designed website...
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