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What’s the True Cost of In-House Content Marketing?

Good writing takes time (and brainpower!). And it’s not just about sitting down and banging out your minimum word count. Creating content that converts requires careful research and planning, drafting, and revision—not to mention a thorough round of copyediting by somebody with an eye for detail and perfect command of standard English grammar and usage.

Our team puts around ten to twelve hours into a 1500 word blog post. It’s a long haul, but impeccably researched, well-crafted content (with a personality to boot!) is worth it in the end.

So should you be outsourcing your content to us or handling it internally? It all depends on how your hourly rates and content needs stack up. Check out this handy calculator to simplify your decision-making.