SET YOUR HEALTHCARE BRAND APART WITH YOUR CONTENT
Expert content that creates trust with your patients, builds your reputation, and supports sustainable growth
Testimonials
“FocusWorks has helped my business tremendously by building my online presence through blogs, content, unique email and social media campaigns. Amanda and her team give 5 star customer service and support. I cannot give them enough praise.”
–SHANN M. CHAUDHRY, ESQ
“Working with FocusWorks for copywriting and content for our law firm has been an excellent experience. It really feels good to have a team behind us who gets our vibe and our meaning and cares about how potential clients feel about working with us.”
–SARAH JACOBS
“I’ve been working with FocusWorks for several months now and I am very happy! They manage all my social media—they bring fresh, interesting ideas to the table and their team is a pleasure to work with. Can’t say enough great things about them, they’re doing a great job.”
–JESS DADOUN
“Time and time again, FocusWorks delivers articles that are well-written, thoughtfully researched, and on-brand for our growing company. Even as we’ve adapted our strategies and messaging, they’ve been able to create content that aligns with our needs. Would highly recommend them to anyone looking for copywriting support.”
–Nest Collaborative
Content Is Where Patient Relationships Begin
5% of all Google searches are health-related. Patients who booked healthcare appointments ran 3x more searches than those who didn’t.
And your content is their first interaction with you.
Whether it’s a blog, medical practice web pages, or an eBook, it’s your opportunity to build that relationship through content that’s:
- Reliable, up-to-date, and authoritative
- Optimized for search engines and content marketing strategies
- Compliant with HIPAA and FDA guidelines
- On-brand and relevant to your audience
(And, of course, written exceedingly well.)
IS IT TIME TO TRIAGE YOUR HEALTHCARE CONTENT?
Increase brand awareness, appointment requests, and referrals with a comprehensive healthcare content strategy
Healthcare content delivers the highest ROI when it’s part of a complete content strategy that reflects your brand’s unique voice, target audience, and overall organizational goals.
FocusWorks Marketing helps our healthcare clients across the content spectrum with formats like:
Blogs
Health resource libraries
Infographics, eBooks, and other downloadables
Healthcare practice line pages
Patient stories and testimonials
Brochures, flyers, and fact sheets
How we work with our clients (THE FOCUSWORKS MARKETING PROVEN PROCESS)
1. Discovery
The getting-to-know-you phase! We start by getting to know your unique brand, audience, and mission and vision.
2. Strategy
Next, we come up with a detailed strategy that includes everything from keywords to design goals to deliverable timelines to KPIs.
3. Implementation
Then, we write compelling, high-converting copy that fits your brand’s voice and speaks to your audience. Along the way, we work closely with your subject matter experts and clinical team to make sure everything’s accurate.
4. Measuring results
How is content performing? What adjustments need to be made? Whether it’s an ongoing partnership or a one-off engagement, we examine metrics closely to ensure you’re seeing the ROI you want.
1. Discovery
The getting-to-know-you phase! We start by getting to know your unique brand, audience, and mission and vision.
2. Strategy
Next, we come up with a detailed strategy that includes everything from keywords to design goals to deliverable timelines to KPIs.
3. Implementation
Then, we write compelling, high-converting copy that fits your brand’s voice and speaks to your audience. Along the way, we work closely with your subject matter experts and clinical team to make sure everything’s accurate.
4. Measuring results
How is content performing? What adjustments need to be made? Whether it’s an ongoing partnership or a one-off engagement, we examine metrics closely to ensure you’re seeing the ROI you want.
Turn expert healthcare content into patient relationships and online authority
Ready to transform your healthcare content into lasting patient relationships and online authority? Partner with us to create tailored content that builds trust and establishes your brand as a healthcare leader. Let’s achieve your goals together.
