The Ultimate Guide to Law Firm Content Marketing

The Ultimate Guide to Law Firm Content Marketing

From the deeply moving to the pithy, legal history is full of great writing.   That’s no surprise. Attorneys are known for being skilled communicators and the law is built out of and applied in language. The law is also both complicated and consequential,...
Rebranding Announcement

Rebranding Announcement

Hi from FocusWorks!  Do you like our new look? Honestly, we’re pretty excited about it. You’ll notice: A (slightly) updated color palette A few tweaks to our logoSuper cool collages (follow our Facebook or LinkedIn to start seeing them in action)A more...
How to Choose the Right Marketing Strategy

How to Choose the Right Marketing Strategy

So you’re ready to commit to a marketing strategy. Congratulations! If you’re asking yourself how to choose your marketing strategy, you’ve likely already done a lot of work. You’re in business providing a valuable service to your clients. You have a brand (even if...
Yee-Haw: It’s a Content Curation Tools Round-Up

Yee-Haw: It’s a Content Curation Tools Round-Up

We love a good round-up, don’t you? In theory, content curation sounds fun and easy. Just grab some keywords, track them, and share.  Oh, our sweet summer child, if only it was so. (We can still make GoT references, can’t we?) One of the perennial challenges of...
The Ice Cream Approach to Your Sales Funnel

The Ice Cream Approach to Your Sales Funnel

If you come to marketing from the creative side, the idea of “sales” probably doesn’t set your heart a-flutter. Heck, even if you’re not a videographer, graphic designer, or copywriter, you still might not love sales.But you know what we’ve found makes everything a...