Write Better Headlines—The Four Golden Rules

Write Better Headlines—The Four Golden Rules

Here’s an experiment.  Let’s say you’re on your lunch break, and you’re scrolling through a curated list of articles about management.  Which of these headlines are you most likely to click on? A. The One Easy Trick to Running a Business  B. Business...
Should You Outsource Your Legal Content?

Should You Outsource Your Legal Content?

Lawyers write all the time. There’s no way around it! So it stands to reason that some attorneys might choose to write their own content. After all, nobody knows your brand (or your practice) better than you. As experienced legal marketers, we’re here with an answer...
The Ultimate Guide to Law Firm Content Marketing

The Ultimate Guide to Law Firm Content Marketing

From the deeply moving to the pithy, legal history is full of great writing.   That’s no surprise. Attorneys are known for being skilled communicators and the law is built out of and applied in language. The law is also both complicated and consequential,...
Rebranding Announcement

Rebranding Announcement

Hi from FocusWorks!  Do you like our new look? Honestly, we’re pretty excited about it. You’ll notice: A (slightly) updated color palette A few tweaks to our logoSuper cool collages (follow our Facebook or LinkedIn to start seeing them in action)A more...