How We Can Help
Building businesses, click by click
Welcome to FocusWorks! We use digital marketing to help companies establish their brands, connect with customers, and grow their businesses.
We’re a team of talented and experienced marketing professionals with special expertise in helping companies in professional services and regulated industries like law firms, financial service providers, and physicians and healthcare practices. (But if that’s not you, we’d still love to talk.)
FocusWorks Marketing is a New Jersey-based digital marketing agency with a special emphasis on helping compliance-regulated companies and startups bring in more business.
Ready to get started? Just drop us a message.
MARKETING STRATEGY & CONSULTING
Creating content without having a strategy is a lot like throwing spaghetti at a wall: it’s fun to do, it makes a huge mess, and, at the end of the day, it’s a waste of resources.
And even if something does stick, wouldn’t you rather eat your spaghetti?
We believe that no matter the scope, every marketing initiative needs to be part of a bigger strategy.
That’s why we start all of our client collaborations with an extensive discovery phase.
We’ll get to know your audience, your brand, and your vision for your business, so you end up with a customized strategy and effective content to move the needle on your goals.
MARKETING STRATEGY
CONSULTING
Have an in-house marketing team or a bunch of top-notch copywriters on hand? We can provide strategic direction and leave campaign implementation to you.
If there are questions down the road, we’re always here to help.
Your time is precious—and limited. We offer hourly and retainer-based consulting for business owners and in-house marketing teams.
When you have 90% of the knowledge you need to execute a campaign, consulting with an experienced marketing team is a time-saving and budget-friendly way to get to 100% (and make sure that you aren’t missing anything in the process).
MARKETING STRATEGY
Have an in-house marketing team or a bunch of top-notch copywriters on hand? We can provide strategic direction and leave campaign implementation to you.
If there are questions down the road, we’re always here to help.
CONSULTING
Your time is precious—and limited. We offer hourly and retainer-based consulting for business owners and in-house marketing teams.
When you have 90% of the knowledge you need to execute a campaign, consulting with an experienced marketing team is a time-saving and budget-friendly way to get to 100% (and make sure that you aren’t missing anything in the process).
COPYWRITING & CONTENT MARKETING SERVICES
Content that converts™
Landing pages, email sequences, PR-placed articles, organic social media—they’ve all got one critical thing in common. The way you communicate with them matters.
We help firms and companies of all sizes, from solo practitioners to international practices, create content that converts.
Blogging
Content written for readability, designed to speak to your ideal client’s pain points, get ahead of objections, and deliver value.
Web Content & Copywriting
Search-engine-friendly content that explains who you are and what you do and leaves site visitors feeling like you’re the right choice for them.
Whitepapers & Ebooks
Authoritative, in-depth reporting on the subjects that matter to your audience.
Lead Generation & Conversion Copywriting
Lead magnets, e-books, and website conversion optimization—all meant to walk leads through the marketing funnel.
Content Audits & Optimization
Your content should bring in qualified leads and encourage them to take the next step. We provide recommendations based on an audit of your current digital marketing activities.
Ghostwriting & Articles
Innovative ideas, expertly handled. Our writers regularly place in Forbes, Inc., Law.com, Accounting Today, Bloomberg, and other industry-leading publications.
SOCIAL MEDIA SERVICES
Our approach to social media marketing starts with understanding your brand, your business, and your goals. Our strategy recommendations are based on what we learn.
BUSINESS SOCIAL MEDIA ACCOUNT MANAGEMENT
Image and copy are less than half the battle when it comes to running a social media presence that adds value to your business.
For a polished, professional presence that doesn’t have you waking up at 2 AM to check that your Instagram post went out on time or that your recent LinkedIn share isn’t overflowing with concerning comments, give us a call.
From content development to publication, we can take the entire social process off of your plate.
SOCIAL MEDIA COPYWRITING
Whether you’re looking for social that’s quippy and heartfelt, deep and mission-driven, or simply crisp and professional, we’ve got you covered.
We can also provide custom branded images and curated content of interest to you and your audience, making your accounts a go-to resource for your target audience.
Paid Social Media Advertising
Ever-changing social media algorithms can make it hard for organic (i.e., non-paid) content to get in front of new audiences.
That means that you might not be getting in front of the necessary eyeballs.
Paid social media bypasses this problem by allowing you to reach people who don’t follow you or aren’t in your network.
We’re here to assist with strategy, content and copy, ad set-up, and lead tracking.
EMAIL MARKETING SERVICES
We offer email newsletters as well as email automation series copywriting and campaign set-up—all designed to bring in the right kind of clients for your firm.
MARKETING AUTOMATION & LEAD GENERATION
Email automation copywriting and campaign set-up designed to streamline your workflows, build relationships, and help turn leads into clients.
EMAIL NEWSLETTERS
We create and curate newsletters your clients actually want to open.
From tax tips to llama GIFs, we craft a finely tuned mix of education and entertainment tailored to meet your audience’s needs—and deliver it right to their inbox.
BRING IN MORE CLIENTS WITH THE RIGHT MARKETING STRATEGY
We love results. We hate guesswork. And when it comes to your business, we bet you feel the same way. Let’s talk about how we can help your business grow, click by click.